Art can just be an image, a beat - it can tap into that innate desire to listen and see something you like.
And then it can go deeper. It can be the surface and the immediate while offering depth and challenge.
I don't like to say art has to be this or that, anything goes these days and you can generally find an audience who engages with you work how you want it to be engaged with.
A succinct line in a song, a poetic application of paint or a deft dance move are the height of what creativity can offer - a communication not just physically and precisely executed, but a raw and coherent expression.
Substance and sensitivity of an idea weaved into the fabric of a medium.
It is up to the artist to decide to what degree they wish to use this.