“Don't think about making art, just get it done. Let everyone else decide if it's good or bad, whether they love it or hate it. While they are deciding, make even more art. " - ANDY WARHOL
The process of work, of creation, is itself a thinking act. You meditate, consider and analyse what you will need to to and then do it. Plan and then action.
BUT every creative knows that when plans meet the real world they fall apart like rags.
You can think day and night about what your art is about, how it will be successful, what your voice is. But these are not concious decisions - they are too complex and cause analysis-paralysis.
Luckily all of those things are embedded within the actual work. You don't need to clog up your mind with it - leaving you to problem solve and simply exist within the moment of creation, within that amazing FLOW state.
Instead of rationalising what you WILL do, rationalise what you have DONE. Look at your past work in aggregate and see the trends within that - THAT is your voice/style/signature.
Your voice is behind you. A part of it is left in each of your pieces and over time you can see it clearly.
Do the work. THEN think about it... and then repeat.